An Interview with London Craft Week

With the
upcoming London trip in partnership with London Craft Week, I sat down with them to discuss everything Rue Pigalle: how jewellery can tell a story, the careful curation of my bespoke trips and why the emotional connection with handmade objects is more important than ever.

Below is an excerpt. Read the complete post at LCW’s Blog.


Published by London Craft Week,
Wednesday 27 February 2019

Rue Pigalle creates bespoke trips for jewellery and art lovers who want to peer behind the curtain of the makers spaces and expand their minds by exploring beyond the obvious.

We caught up with Founder Isabelle Fish to discuss how jewellery can tell a story, the careful curation of her bespoke trips and why the emotional connection with handmade objects is more important than ever.

LCW: What initially led you in to jewellery and bespoke trip planning as a career?

IF: It was a chance encounter really. About 15 years ago we moved from the UK to Calgary in Canada. I was a lawyer but not sure where my career was going to take me after the move.

I met an amazing woman called Roslyn who had just opened a little shop of French fashion jewelry and accessories. She asked me to help her out a few hours a week. I discovered the world of jewelry, art, fashion and retail. We then moved to Toronto where I opened my own jewelry gallery. I specialised in independent artists and designers from Europe, introducing them to my North American clients.

I just loved making that connection between the maker and the wearer, sharing the story of the artists, and learning about jewelry in general. The natural progression was to bring the clients to the artists in their studios. My clients always wanted to come with me on my scouting trips, so I closed the boutique and started curating itineraries to various cities where jewellery events take place. My itineraries are all about jewellery and the artists. I am in awe of makers, their skills, their inspiration, their ability to communicate feelings and emotions through their art. It’s extraordinary. 

LCW: What does your typical day look like?

IF: I am usually up at 4.30am and my mornings are dedicated to deskwork including research, emails, writing my blog and creating itineraries.

Lunch is an opportunity to catch up with clients, meet new artists or other business contacts. The face to face is very important to me, with overseas contacts I try to skype as much as possible rather than exchange emails. It is so much more efficient and enriching.

I spend a lot of time scouting stores, going to exhibits, checking out what’s new in Toronto to get a sense of what people like, what’s new. In the evening I read more about jewelry and what’s happening in Europe and other art centres. One of my challenges is to keep in touch with what’s happening outside Canada to make sure I offer the best and most exclusive to my clients. I travel a lot as I only take my clients to places I have visited myself. I do not rely on third party reviews. For every trip I do a dry run first, check every hotel, restaurant, meet every artist, gallery. It’s a great privilege to be able to do so.